125th Anniversary Style Guide


Chancellor Gilliam
"This is going to be a BIG year for UNCG ... a year of Giant Steps!"

UNCG's 125th anniversary is not simply a moment in time. It is a platform to celebrate who we are, where we come from and where we are going. It is a unifying theme we can use to connect students with the university, to reach influencers in our community, and to inspire alumni to engage with UNCG in new and exciting ways.

The 125th anniversary presents an opportunity for everyone in terms of our communications. We should all leverage this celebration to the maximum benefit of our programs, our audiences and our institution. I hope you will make the most of this unique moment in time. Share our story, and help us make our 125th year one of our most significant!

Franklin D. Gilliam, Jr.


Jeff Shafer

Welcome to your home for resources designed to help convey the excitement behind UNCG's 125th anniversary. Throughout this site, you will find the tools to effectively and efficiently participate. Let me emphasize a few points:

1. For the duration of the 2017-18 academic year, everyone should use a combination of our existing logo (Minerva) and the 125th anniversary mark. There will be no interim marks, extra taglines or other temporary branding.

2. We plan on having a very focused campaign, beginning on June 2, 2017. This date marks 125 days before Founders Day. While our most focused efforts will take place between June 2 and Oct. 5, please use the anniversary mark for the entirety of the academic year.

3. Please be consistent and follow the guidelines set forth here. Consistency is efficiency, and it's essential as we build a stronger identity for UNCG.

This year, we will celebrate 125 years, unveil a new strategic plan and exceed 20,000 students. UNCG will take Giant Steps forward as it transforms from the "best kept secret" into a leading institution in our region and one of the most vibrant campuses in the state. And that effort starts here, with you, right now.

Jeff Shafer
Associate Vice Chancellor and Chief Communications Officer


Please contact University Communications with questions about the 125th Style Guide site.

Looking for the UNC Greensboro Brand Guide website?

Visit: brandguide.uncg.edu