125th Anniversary Style Guide

Overview

The 125th anniversary mark was designed to embody the spirit of the anniversary and its goal of celebrating the past while envisioning the future.

  • The mark is to be used in conjunction with the university's existing brand identity.
  • It should always be secondary to the main UNCG logo (Minerva).
  • Its key elements should not be altered, separated or used individually.

Primary mark

The primary mark consists of the following elements:

  • Prominent rectangle with numbers 1, 2 and 5 arranged asymmetrically
  • Abbreviated university name: UNCG
  • "Celebrating 125 Years of Opportunity & Excellence" tagline
  • Shield-shape border encompassing the mark
primary mark vertical
primary mark horizontal version 1
primary mark horizontal version 2

Primary "dimensional" mark

The primary “dimensional” mark features shading for a more impactful look. This mark may be used for the following special applications:

  • Large banners that prominently feature the mark
  • High-end print materials that prominently feature the mark
  • Merchandising where applicable

For questions about how to use this special mark, please contact University Communications at 125guide@uncg.edu or 336-334-5371.

primary dimensional mark vertical
primary dimensional mark horizontal version 1
primary dimensional mark horizontal version 2

Alternative marks

Alternative mark #1: May be used with a white background

alternative mark 1

Alternative mark #2: May be used when the text of the tagline becomes too small to read

vertical alternative mark 2
horizontal alternative mark 2

Alternative mark #3: May be used when mark is placed near Minerva logo

vertical alternative mark 3
horizontal alternative mark 4